Turning insights into strategy

I help charities and non-profits gain the donor and funder intelligence needed to cultivate stronger relationships, personalize engagement strategies, make confident fundraising decisions, and increase philanthropic support from existing and prospective donors and funders. 

After more than 20+ years in prospect research, advancement strategy, and fundraising operations at the University of British Columbia, Simon Fraser University, and the BC Cancer Foundation, I founded Affinity Prospect Research with a simple goal: To make senior-level prospect research expertise accessible to mid-sized charities.

Throughout my career, I saw firsthand how dedicated prospect research strengthens fundraising. Yet many mid-sized organizations simply don't have the resources to hire a full-time prospect researcher.

I often found myself asking: "How are medium-sized organizations identifying major gift prospects? How do they devise effective fundraising strategies without access to prospect research and donor analysis? How can I help them?"

Affinity Prospect Research was created to answer those questions.

Affinity Prospect Research was created to answer those questions. Today, I partner directly with organizations to provide flexible, strategic prospect research that helps non-profits identify qualified donors and funders, prioritize fundraising opportunities, and make every development effort more effective.

When you work with me, you work directly with an experienced professional who understands:

  • The realities of frontline fundraising
  • The importance of timing, context, and strategy
  • How to translate research into action

Now I’m ready to help you.

What Sets Me Apart:

  • DEPTH OF EXPERIENCE: 20+ years in prospect research, advancement strategy and fundraising operations.
  • STRATEGIC PERSPECTIVE: Experience supporting major and principal gift fundraising.
  • INSTITUTIONAL EXPERTISE: Deep understanding of academic and healthcare fundraising environments.
  • TRUSTED ADVISOR: Proven ability to work with senior leadership on high-value donor strategies for optimal funds raised.

Strategy for major gift donors.

Sharina Janif, Principal

info@affinityprospectresearch.ca

604.790.8474

Affinity Prospect Research

© 2026 All Rights Reserved

Turning insights into strategy

I help charities and non-profits gain the donor and funder intelligence needed to cultivate stronger relationships, personalize engagement strategies, make confident fundraising decisions, and increase philanthropic support from existing and prospective donors and funders. 

After more than 20+ years in prospect research, advancement strategy, and fundraising operations at the University of British Columbia, Simon Fraser University, and the BC Cancer Foundation, I founded Affinity Prospect Research with a simple goal: To make senior-level prospect research expertise accessible to mid-sized charities.

Throughout my career, I saw firsthand how dedicated prospect research strengthens fundraising. Yet many mid-sized organizations simply don't have the resources to hire a full-time prospect researcher.

I often found myself asking: "How are medium-sized organizations identifying major gift prospects? How do they devise effective fundraising strategies without access to prospect research and donor analysis? How can I help them?"

Affinity Prospect Research was created to answer those questions.

Affinity Prospect Research was created to answer those questions. Today, I partner directly with organizations to provide flexible, strategic prospect research that helps non-profits identify qualified donors and funders, prioritize fundraising opportunities, and make every development effort more effective.

When you work with me, you work directly with an experienced professional who understands:

  • The realities of frontline fundraising
  • The importance of timing, context, and strategy
  • How to translate research into action

Now I’m ready to help you.

What Sets Me Apart:

  • DEPTH OF EXPERIENCE: 20+ years in prospect research, advancement strategy and fundraising operations.
  • STRATEGIC PERSPECTIVE: Experience supporting major and principal gift fundraising.
  • INSTITUTIONAL EXPERTISE: Deep understanding of academic and healthcare fundraising environments.
  • TRUSTED ADVISOR: Proven ability to work with senior leadership on high-value donor strategies for optimal funds raised.

Strategy for major gift donors.

Sharina Janif, Principal

info@affinityprospectresearch.ca

604.790.8474

Affinity Prospect Research

© 2026 All Rights Reserved

Turning insights into strategy

I help charities and non-profits gain the donor and funder intelligence needed to cultivate stronger relationships, personalize engagement strategies, make confident fundraising decisions, and increase philanthropic support from existing and prospective donors and funders. 

After more than 20+ years in prospect research, advancement strategy, and fundraising operations at the University of British Columbia, Simon Fraser University, and the BC Cancer Foundation, I founded Affinity Prospect Research with a simple goal: To make senior-level prospect research expertise accessible to mid-sized charities.

Throughout my career, I saw firsthand how dedicated prospect research strengthens fundraising. Yet many mid-sized organizations simply don't have the resources to hire a full-time prospect researcher.

I often found myself asking: "How are medium-sized organizations identifying major gift prospects? How do they devise effective fundraising strategies without access to prospect research and donor analysis? How can I help them?"

Affinity Prospect Research was created to answer those questions.

Today, I partner directly with organizations to provide flexible, strategic prospect research that helps non-profits identify qualified donors and funders, prioritize fundraising opportunities, and make every development effort more effective.

When you work with me, you work directly with an experienced professional who understands:

  • The realities of frontline fundraising,
  • The importance of timing, context, and strategy,
  • How to transform research into actionable fundraising intelligence.

Now I’m ready to help you.

What Sets Me Apart:

  • DEPTH OF EXPERIENCE: 20+ years in prospect research, advancement strategy and fundraising operations.
  • STRATEGIC PERSPECTIVE: Experience supporting major and principal gift fundraising.
  • INSTITUTIONAL EXPERTISE: Deep understanding of academic and healthcare fundraising environments.
  • TRUSTED ADVISOR: Proven ability to work with senior leadership on high-value donor strategies for optimal funds raised.